|Passengers at BIJB are lured by Cirebon Hotel and Culinary Discounts|
Discounts on stays at hotels in Cirebon Region will be given to passengers of the West Java International Airport (BIJB) Kertajati, Majalengka Regency. One of the promotional efforts to boost this KJT flight-coded airport.
Head of the West Java Province Culture and Tourism Office, Dedi Taufik, said that the discount given by the plan ranged from 50-60 percent for passengers who had flight tickets / boarding passes through BIJB.
"There will be an MoU between hotels in Cirebon Region and BIJB for special rates," he said after the BIJB Image Strengthening Coordination Meeting and 2019 West Java Promotion Program at Aston Hotel, Kedawung District, Cirebon Regency, Tuesday (07/07/2019) .
Coordination Meeting was attended by tourism agencies throughout Cirebon, transportation agencies, and tourism business actors.
The discount will apply in hotels in the Cirebon Region which include Cirebon City, Cirebon Regency, Indramayu, Majalengka, and Kuningan.
In addition to hotels, similar plans are also applied to culinary products in this region. According to Dedi, such promotions are a form of take and give between BIJB and tourism businesses to promote each other.
In addition to plans to discount hotel rates and culinary products, efforts to promote Cirebon tourism and BIJB will also be carried out through festivals held by each local government.
"Any festivals must be lifted. Branding those festivals with BIJB," he said.
Other promotions are sought by filling in the domes in the BIJB area. Not to forget, Dedi on the occasion reminded the local government to maintain cleanliness and manage waste in a massive manner as an important part of the succession of the West Java tourism sector.
He reminded that the regional government must capture the great opportunities in the presence of BIJB. Since the flight transfer from Bandung's Husein Sastanegara Airport to Kertajati Airport on July 1, 2019, he said, the movement of people at BIJB has reached 3,600-4,000 people with 36 flights.
"In Husein the movement reached 10,000 people, meaning that a little more could match" he said.
Meanwhile, PT BIJB's VP of Commercial and Business Development, Dian Nurahman, on the occasion explained, BIJB has a number of programs supporting regional tourism, especially in Cirebon Region. The mechanism used in this case is joint promotion.
"There are around 24 institutions that have collaborated with BIJB through joint promotion programs, including hotels, tourist area managers, and creative industrial entrepreneurs," he explained.
Joint promotion enables both parties, BIJB and all 24 institutions to promote their products. In addition to the 24 institutions, a similar program was also collaborated with BIJB with the district government and the Cirebon municipal government.
BIJB in this case promotes regional tourism potential to passengers who arrive and depart from BIJB. Such promotional programs are to maximize publications and outreach to the public, especially domestic, foreign and business tourists.
Source : http://m.ayocirebon.com/read/2019/07/09/2893/penumpang-di-bijb-diiming-imingi-diskon-hotel-dan-kuliner-cirebon
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