Support the Tourism Program, Perhutani Branding Ecotourism with Canopy


The spirit of building Indonesia together, or Indonesia Incorporated from the Ministry of Tourism RI with other institutions continue to roll.

Now, Pehutani turn to support Indonesia tourism program in 2020. Kemenpar and Perhutani launched a new brand of natural tourism management, in Kawah Putih Ciwidey, West Java and in BanyuNget, Trenggalek, East Java, Saturday, November 11, 2017.

President Director of Perum Perhutani, Denaldy M Mauna said, Canopy brand or identity that will overshadow the various characters of nature tourism Perhutani.

With assurance of product standard, professional and quality service and management, Kawah Putih in Ciwidey and BanyuNget in Trenggalek become the pilot project to fulfill the Canopy standard.

"The launch of Canopy will be held simultaneously, in Ciwedey the plan will also be attended by West Java Governor, Ahmad Heryawan. While in Trenggalek, will be launched by Director of Business Development and Marketing of Perhutani Agus Setyaprastawa, with Deputy Regent of Trenggalek Regency, Mochamad Nur Arifin, "Denaldy said in his official statement on Friday, November 10, 2017.

So what is the purpose of Perhutani launched a new brand? What about the brand of eco tourism before? Denaldy gives a systematic answer.

It wants to present an alternative vacation spot for children, so they return to nature, to the forest with a futuristic touch. As for the existing business maintained Perhutani need to do rebranding ecotourism with this Canopy.

"Currently we have set two pilot projects in Kawah Putih and Banyu Nget, the future of this new brand will overshadow the natural attractions of Perhutani, especially tourist sites that have met the elements and indicators in the Canopy standard," said President Director of Perhutani.
Business transformation

Setting the brand for the management of natural attractions Perhutani, continued Denaldy, part of the business transformation of the company's fourth phase of business restructuring consists of revitalizing existing business and new business development such as the development plan Ecotheme Park with 600 ha of land in Bogor forest area, with the investment value stage first at least US $ 1 billion.

"Investors of course have to have experience to develop ecopark area, so that if realized will further increase the tourism sales of Indonesia in the international arena," he said.

Denaldy added that although the contribution of the Perhutani tourism business is still relatively small compared to timber and gumrosin business. It believes, rebranding ecotourism will soon boost corporate earnings in 2018 later.

"Rebranding is also one of Perhutani's efforts to support the acceleration of Indonesia's tourism development program and Indonesia Incorporated has a target to make Indonesia as a world tourism destination with a target of 20 million tourists visit in 2020," said Denaldy.

Tourism Minister Arief Yahya appreciated the initiative to launch Canopy branding. According to him, this is a form of government support for the development of nature tourism business.

"I have always been principled, should not destroy nature and uphold the principle of conservation, because tourism is a matter of conservation. There are many examples, conservation that brings long-term sustenance. In fact, if destroyed, it will quickly become disastrous and easy to solve it, "said Arief Yahya.

Again Menpar Arief Yahya convey the principle in tourism, the more preserved the more prosperous. "So conservation is important, but it should consider two aspects. Cultural valeu and at the same time commercial value, "he said. ***
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